Charge per site
Bundle Webbu into every site you ship as a per-site monthly add-on. Same delivery, new monthly revenue, no extra delivery work.
For agencies with 5+ client sites
the white-label AI editor
your agencies can ship.
Stop losing retainer hours to copy changes. Webbu lets your clients edit their own sites in plain English: safely, on-brand, and under your agency's name. You keep the build. They get the autonomy.
The agency pain
Copy changes are eating your retainer.
Every agency we've talked to has the same numbers. Hours billed for strategy. Hours spent on copy tweaks. The two don't match.
This is the work nobody wants to do, and the work nobody can stop doing, because the client can't do it themselves.
- 01
Copy changes that should take 2 minutes take 2 days
Client emails the request. PM logs it. Designer pulls it up. Dev pushes it. PM emails back. Multiply that by every site, every week.
- 02
Retainer hours disappear into tickets
The average agency loses 4 to 7 hours per week per account to small client edits. That's the hours you billed for strategy.
- 03
Clients feel slow even when you're fast
You delivered a great site. Now every tiny update goes through your queue. The client experience starts to feel like vendor management.
- 04
You can't raise the retainer without raising the workload
More money means more scope, which means more tickets, which means more hires. The math doesn't compound.
Recurring revenue
Same delivery effort. Higher monthly contract value.
Bundle Webbu into every site you ship. The clients win autonomy, you win monthly revenue. No new hires.
Charge per seat
Price per client teammate who can edit. Mid-market clients with 4 to 6 editors pay several times what a solo founder would. Same install.
White-label it
Webbu wears your agency's brand. Clients see your editor, your domain, your support. The technology is invisible.
Versioned by default
Every change is one click from rollback.
The biggest agency worry: give clients editing access and watch them ship something off-brand. Webbu records every change, so any edit is one click away from being rolled back, and you can require approval before anything goes live.
- 01
Every edit versioned automatically
Webbu records every change a client makes. No 'I broke it and don't know what I changed' moments. Full history per page.
- 02
Approval workflow built in
Every client edit can land as a pending change in your dashboard. Approve, edit, or revert with one click. The default is safety.
- 03
One-click rollback on every edit
Bad copy ships? Roll the page back to any previous state in one click. The design is always one click away from how it was.
- 04
Per-client permissions
Choose who can edit what. One client gets free rein on copy. Another only sees three blocks. Set it once per project and Webbu remembers.
White-label setup
Your brand. Your domain. Our infrastructure.
Clients log in to your editor. They see your logo. They get emails from your domain. Webbu stays invisible.
- 01
Connect your domain
Webbu lives on app.youragency.com. Clients log in there. They never see the Webbu name unless you want them to.
- 02
Drop in your brand
Logo, colors, accent. The editor matches your agency, not ours. Same goes for the email notifications clients receive.
- 03
Add client sites
Connect each site from the Webbu dashboard. Set per-client permissions. Invite the client team. Most agencies onboard five sites in an afternoon.
In practice
What Webbu looks like across your portfolio.
A studio with five to twenty live client sites. Here's what changes for each role on day one.
Your team stops triaging copy tickets. Strategy hours go back to strategy. Retainers go up because the value is more visible.
Inbox stops filling with 'can you just update…' messages. You spend more time on roadmap, less on cosmetic edits.
You build sites. You don't get pulled back to change a date in a footer six months later. Your delivery system actually delivers.
They edit their own site without breaking it. They feel autonomous. They renew because the relationship feels modern.
The framing
Most agencies sit on healthy monthly retainers and quietly absorb 5+ hours a week per account on edits nobody scoped. Webbu turns that hidden cost into a self-service product the client actually wants, and a line item on the invoice.
The work doesn't disappear because clients stop asking. The work disappears because clients stop needing to ask.
Pricing
Try Webbu free for 3 days.
Edit your site in plain English.
Start a free trial and chat with an AI that edits your real site in a safe branch. Publish what you like, discard what you don’t. Cancel anytime during the trial and you owe nothing.
Try it free3 days free. Cancel anytime.
Running an agency with 5+ client sites? Same form. Pick Agency on the role question and we'll size a tailored quote to your portfolio.
Built for the way agencies actually work.
Tell us about your agency and the sites you manage. We'll size a white-label setup that fits.
FAQ
Agency questions, answered.
What is a white-label website editor for agencies?
A white-label website editor is a client-editing tool that runs under your agency's brand instead of the vendor's. Webbu is a white-label AI website editor: clients see your logo, your domain, your support. They can edit their own copy and images without touching the build, and you keep the agency relationship.
How do I let clients edit their own website without breaking the design?
You connect the client site to Webbu from the dashboard, set per-client permissions, and give the client access. Every edit lands as a versioned change with one-click rollback. You can require approval before edits go live. Nothing a client does is permanent; every change is one click away from being rolled back to a previous version.
How does Webbu help agencies add recurring revenue?
Most agencies bundle Webbu into every site they ship as a per-site monthly add-on, or charge per seat for client teammates who can edit. Same delivery effort, new monthly contract value, no extra hires. With volume pricing, the margin compounds across your portfolio.
Can Webbu be fully white-labelled?
Yes. Webbu can run on your subdomain, wear your logo and colors, and use your agency's name throughout the client experience. Clients log in to your editor, not ours. Notifications come from your domain. The underlying technology is invisible.
What if a client makes a bad edit?
Every edit is versioned. You can roll back any change with one click, on a per-edit basis, so you don't have to revert the whole page. You can also set the workflow so edits require your approval before going live. The default is safety; clients can't accidentally ship something broken.
How many client sites can I run on Webbu?
Agencies with five or more client sites get custom volume pricing with per-client permissions, white-label setup, and dedicated onboarding. Reach out and we'll size it to your portfolio.
Do I lose control of the build if I give clients editing access?
Even with full editing access, every change a client makes is versioned. If they ship something broken, roll it back in one click. You can also set the workflow so client edits sit as pending changes in your dashboard, and nothing goes live until you approve it. Per-client permissions let you scope down what each client can touch.
Founders
Raffaello De Angelis
Co-Founder & CMOHi, I'm Raffaello, half Finnish, half Italian, and CMO of Webbu. I lead our marketing and growth, getting Webbu in front of the store owners and agencies who need it most.
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Fabian Genell
Co-Founder & CTOHi, I'm Fabian, based in Sweden and CTO of Webbu. I lead engineering, building the technology that lets you edit your store just by typing, no code, no waiting on a developer.
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